Lead Data Scientist Health Marketing

Profile

Job Information

Humana

Lead Data Scientist Health Marketing

in

Louisville

Kentucky

Description

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. Marketing Analytics is a part of Humana's Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel. We are seeking a talented data professional to join our team as a Lead Data Scientist.

Responsibilities

The Lead Data Science is responsible for strategy, execution, and adoption of data-driven solutions to support and optimize marketing decisions for the Home Solutions. The Lead will be a highly visible and impactful position. This role oversees analytics team efforts to provide data science and analytical solutions with the objective of optimizing performance across digital and non-digital channels. This position requires an in depth understanding of performance marketing analytics. The ideal candidate will have advanced experience with many of these areas, setting marketing objectives, marketing measurement, experimental design, attribution, optimization of targeting and creative within and across marketing channels, setting requirements for marketing data, and personalized marketing.

Key responsibilities:

Strategic Consulting/Partnership: Partner with marketing teams to identify and size marketing opportunities, identify dependencies (i.e., data, timing, regulatory, media, etc.) and make recommendations for marketing approaches to support business goals.

Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated. Responsible for advocating and building the discipline for continual testing, measurement, and iteration.

Campaign analysis and reporting: Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.). Responsible for providing requirements to BI team to build reports into production environment. Responsible for providing recommendations for future testing and roll-out opportunities. Will partner with media agencies to share insights

Advanced Analytics: Responsible for defining and executing on the marketing analytics roadmap. Responsible for identifying the opportunity for advanced analytics (i.e., predictive models for targeting, segmentation solutions, cross-sell models, call routing models, etc.) and working with analytics partners to develop the solution, ensuring models are stable, actionable, valid and risk compliant.

Agency Partnership: partner with creative/media agencies to share data & insights and collaborate on test design & recommended media mix to support effective execution and optimization of marketing initiatives.

Required Qualifications

Bachelor's degree, preferably in an analytical discipline such as statistics, mathematics, engineering, or related field

Advanced experience in multiple marketing strategies such as marketing measurement, attribution, forecasting, experimental test design and media mix model development.

5 years of analytics in a fast-paced environment

Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity

Current or recent experience in a large, highly matrixed company

Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome

Preferred Qualifications

Master's degree

Prior health insurance industry experience

Additional Information

Work-At-Home Requirements:

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Why Humana? You'll experience the following perks as a full-time Humana employee:

Compensation and Financial Security -

Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, 401(k) retirement savings plan with company match.

Your Whole Health -

Humana's health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.

Work Perks -

Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.

Grow With Us -

Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.

Social Security Task:

Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.

Interview Format:

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first-round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview.  In this interview, you will receive a set of interview questions over your phone or via email to complete. Some of the questions may require longer responses and using a computer vs phone to type responses may work best. You should expect this interview to take about 15-20 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to the next round of interviews.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com